What is Passage?

Passage Labs is a software company specializing in infrastructure that bridges legacy technology with emerging technology. Our vision is to enable brands to transform their consumer relationships into valuable, next-generation membership and loyalty programs. Enriched by blockchain technology, Passage continues to develop leading capabilities to support businesses that want to experiment, explore, and extend into web3, the metaverse, AI and beyond.

Founded by an expert team with decades of experience building fintech, enterprise cloud, blockchain, loyalty, and data solutions for consumer-facing companies. Backed by reputable investors with $ Billions in AUM.

Our Approach: Building Blocks

Each Passage Product is meant to be modularly composable, highly extensible, and enterprise-grade. You can use one product without the other, or altogether as a cohesive solution: to help your project create long-lasting shared value with its members. See product guides for more details and docs.

We proudly develop products across three product groups:

1. Passage Protocol (membership primitives)

🧬 DNA: industry-leading dynamic NFT API

🕺 Freestyle: free customizable NFT launcher

🛃 Customs: free gating for sophisticated use cases

💞 Loyalty Ledger: build your  own POAP and Points

🏧 Tollbooth: a tool for web3 recurring payments

2. GYSR Protocol (reward incentive mechanisms)

♨️ Geyser: competitive staking for gamified user engagement

⛲ Fountain: simple staking for predictable rewards

🎏 Stream: continuous crypto payroll and ongoing payments

🦈 Shark Tank: competitive NFT staking

🚿 Waterfall: multi-token simultaneous payments

🐡 Aquarium: NFT staking for ERC20 rewards

🪣 Reservoir: bond markets for asset exchange

3. **Fuze CDP** (commercial data microservices)

🧨 Fuze CDP: future proof your commerce & customer cloud with modern services across W3, XR, & AI data sources and destinations and beyond

⛏️ Drillbit: omni-web data science & behavioral analytics modules

🏈 Gridiron: programmatic workflow & schema builder

Core Product Guides


<aside> <img src="/icons/arrow-right_pink.svg" alt="/icons/arrow-right_pink.svg" width="40px" /> DNA : Upgrade membership NFTs

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<aside> <img src="/icons/arrow-right_brown.svg" alt="/icons/arrow-right_brown.svg" width="40px" /> Tollbooth : Launch crypto subscriptions

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<aside> <img src="/icons/arrow-right_orange.svg" alt="/icons/arrow-right_orange.svg" width="40px" /> Gridiron : Create autonomous tasks

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<aside> <img src="/icons/arrow-right_blue.svg" alt="/icons/arrow-right_blue.svg" width="40px" /> GYSR : Deploy on-chain incentives

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<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Fuze CDP : Harness commercial data

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Other Passage Labs Tools