Overview

Fuze CDP is a customer & commercial data platform. The platform acts as a data ingestion, coordination, activation, orchestration and optional transient and flexible repository layer for combining and unifying disparate data sources including 1st, 2nd, 3rd party data sources - and emerging technologies like web3, GenAI, XR (Metaverse, VR, Virtual Worlds) and beyond.

Modern data problems require modern data solutions. Today consumer brands are faced with:

• Disparate data. More data from more data sources creating more data siloes than ever
• Privacy imperatives. Cookie deprecation to attribution breakage are the tip of the iceberg
• Future proofing. 90% of CDP and DW owners believe their data stack is not future proof
• Complex questions. Emerging business questions require sophisticated orchestration with tons of cross-functional coordination and custom build time
• AI Readiness. New technology frameworks require modernization of data strategy and practices, but the cost of an overhaul is prohibitive

Benefits of Fuze

• Brands can optimize existing data platforms to interoperate with on-chain and hybrid data
• Brands can activate their data “in context”, informing AI, Metaverse, and Web3 journeys alike
• Commercial teams can unify historically disparate data sets for emerging business questions
• Projects can enable better business outcomes with new, omni-channel insights and analytics
• Developers can save time integrating multiple disparate sources
• Project teams can save time coordinating efforts around unification and orchestration of various 1st, 2nd, and 3rd party data sources
• Projects can easily build new data-driven offerings & capabilities swiftly and with confidence
• Companies can protect their CDP and marketing cloud investment
• Projects can escalate time to value and deploy truly-real time activations

What makes Fuze unique?

Capabilities